Instructions
You’re the face of Yearbook. You’re the only department whose work the whole school sees the same week you make it.
Every week
- TueWeekly Update. Three parts, always: what’s happening (events, ASB, spirit week), something funny, something about sports. If it takes more than one period to make, it’s too big.
- ThuCENTAURUS CIRCUIT one week, Bites & Banter the next. The Circuit is 5 to 10 edited photos in one carousel, connected by a theme you can say in one sentence. Bites & Banter is the interview.
- FriA meme or trend recreation one week, the BUY THE YEARBOOK ad the next. The ad isn’t an apology. Sell the book.
- WeeklyReply to comments and messages.
- MonthlyOne student interview.
- Per breakThe break posts, made and scheduled a week early.
- Week 1Plan your story spread.
- Per checkpointYour spread, signed and built. Everyone builds spreads.
Every post, in order
- Make it. Vertical, inside the safe zone, subtitles on.
- Get approval before you post. Sensei gives notes. Use them.
- Names: first name, last initial. Every caption, tag, and credit.
- Post it on its day. Short week? Earlier, never later.
- Reply to the comments.
What it should look like
A finished week looks like this.
- Tuesday, Weekly Update: what’s happening, something funny, something about sports. Short and fast.
- Thursday, Circuit or Bites & Banter: a carousel with a one-sentence theme, or the interview.
- Friday, meme or the ad: a trend recreation, or BUY THE YEARBOOK, sold like you want people to own one.
- All three approved first, first name + last initial throughout, comments answered.
Visual guide
Build inside the safe zone. The apps cover everything else.
- Reels / TikTok / Stories
1080 × 1920· 9:16 vertical - Feed post
1080 × 1350vertical, or1080 × 1080square. Vertical works better - Safe zone820 × 1220 in the middle. About 250 px from the top, 450 from the bottom, 200 from the right
- SubtitlesAlways. Most people watch with the sound off
- OverlayDownload the vertical safe zone PNG. Put it on top, build inside the box, delete it before you export
Lesson
The break slate
Ten posts this year happen during weeks with no school: two over Thanksgiving, four over winter break, four over spring recess. They still go out. You make them early.
- Nov 13Thanksgiving posts due, made and scheduled
- Dec 11Winter break posts due, made and scheduled
- Mar 12Spring recess posts due, made and scheduled
If a post day lands on a holiday, it becomes the holiday post: Thanksgiving, Christmas, New Year’s. Veterans Day and MLK Day get a post on their own day. Everything else during a break follows the normal rotation, made ahead.
The caption
The first line is the most important part, because it’s all most people read before deciding to keep watching. Give them a reason to care and something to reply to. A pile of hashtags does nothing.A sentence people want to screenshot does everything.
Edit in Resolve
DaVinci Resolve. Free, on the computers in this room, and what real film studios use. Its color tools are what make a video look professional instead of homemade. Spend one real afternoon learning it.
The name rule, exactly
First name, last initial. Every caption, tag, credit.
The post comes down and it costs grade points. The book prints full names. The feed never does.
The rule is about what we write. A last name on the back of a jersey is part of the uniform. That’s fine.
What are you posting today? If the feed goes quiet, people stop checking it. And they don’t come back on their own.
Here’s who’s giving the notes: Sensei founded and ran the global content and community team at Razer, then ran US programming for Red Bull Gaming.When he gives notes on your caption, they matter.
Example
A Tuesday Weekly Update that worked.
WEEKLY UPDATE · WK 8 0:00 “Spirit week starts Monday. Here’s the day you’ll regret skipping.” (what’s happening) 0:12 the chem teacher’s skeleton in a Centaurs jersey (something funny) 0:20 girls volleyball, 19 straight, Beverly on Thursday (sports) 0:28 end card: BUY THE YEARBOOK, yearbookforever.com Caption: “Nineteen straight. Beverly on Thursday. Bring a voice you can lose.” #CCHS #Centaurus
Three parts, 28 seconds, made in one period. Subtitles on. Built inside the safe zone. Approved Monday, posted Tuesday. Caption gives you a reason to care and something to reply to. Gianna C., not Gianna Carrillo, in the volleyball clip.
How to turn it in
Send the post to Sensei for approval before it goes anywhere. Then post it on its day. Then put the link in your daily report in #content so Dojo-kun can score it.
- Finished post → Sensei for notes.
- Fix the notes. Post on the day.
- Daily report in #content: what you posted, with the link and a screenshot.
Rubric
Role is 20% of your grade, graded monthly: did your tasks happen (cadence), and were they good (craft)?
| Check | 1 looks like | 5 looks like |
|---|---|---|
| On timeits day, every week | Two posts in a week, one on Saturday. The Thanksgiving posts made on the bus. | Tue, Thu, Fri, every week. Break slate scheduled a week early. |
| Correctthe name rule, approval, the specs | A full name in a caption. Posted first, asked later. Text under the like button. | First name + last initial. Approved before posting. Inside the safe zone, subtitles on. |
| Completethree parts, three posts, replies | An update with only the funny part. No comments answered. No interview this month. | Three parts in the update. All three posts. Comments answered. The monthly interview done. |
5 is ready to print. 4 needs one round of fixes. 3 does what was asked. 2 is a real try. 1 is barely started. 0 is missing.